SUPPORT OF SME TO PROMOTE PRODUCT BRANDS - GO TO BRAND

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Project goals

The project goal is to develop the company nTec Paweł Chrzanowski Paweł Łapa S. C. by promoting its own product brand on foreign markets.

ABOUT PROJECT

Projekt POIR.03.03.03-24-0149/20
Operational programme : POIR.00.00.00. Operational Programme Intelligent Development
Priority axis : POIR.03.00.00. Support for innovation in enterprises
Measure: POIR.03.03.00. Support for promotion and internationalisation of innovative enterprises
Sub-activity : POIR.03.03.03. Support for SMEs in the promotion of product brands - Go to Brand
Name of institution concluding the co-financing agreement / issuing the decision : Polish Agency for Enterprise Development
Name of the institution responsible for verifying applications for payment : Polish Agency for Enterprise Development

PLANNED EFFECTS

1. NTEC intends to implement the project as part of its IT/ICT industry promotion program.

2. The company intends to develop and promote its own product brand QOLTEC, which manufactures IT accessories and devices, in international markets.

3. The applicant wants to develop its export activities in target markets, which will primarily include Greece, Romania, Lithuania and Latvia, but also Germany and China.

4. The Applicant will carry out promotional activities specified in the industry promotion program - outbound economic missions - in prospective markets, which include China (missions as part of participation as a visitor in the Guangzhou Fair, the Global Sources Mobile Electronics Fair and the Hong Kong Electronics Fair, as well as the organization of meetings in Chinese factories as part of the mission), the United States (mission as part of participation as a visitor in the CES Las Vegas Fair) and the United Arab Emirates (mission as part of participation as a visitor in the GITEX Fair).

5. In addition, the Applicant plans to organize stands at trade shows (Electronics Show in Warsaw, Hannover Messe In Hannover, IFA Consumer Electronics in Berlin), outbound economic missions (mission as part of participation as a visitor in COMPUTEX fair in Taiwan) and conduct additional promotional activities related to the Internet campaign.


PROJECT IMPLEMENTATION

PROJECT VALUE 342 900,00 PLN (in words, three hundred and forty-two thousand nine hundred )
EUROPEAN FUND CONTRIBUTION 257,175.00 PLN (two hundred and fifty-seven thousand one hundred and seventy-five)
TIME OF OPERATION 12-03-2020 – 30-11-2023

PROMOTIONAL ACTIVITIES

Number of promotional activities related to the applicant's participation as an exhibitor in a trade event 6
Number of promotional activities regarding the applicant's participation in away economic missions 11
Number of prospective markets where promotional activities provided for in the project will be carried out. 3
Number of events with a national information and promotion booth under the project 1